Taking Your Mobile Apps Global: Games and Mobile Internationalization and Localization
- A condensed audio version of the webinar is also available
The recent explosion in mobile and social game popularity has created a lucrative market, both domestically and abroad for game development. Often, however, mobile games and apps globalization quality and functional testing get overlooked due to the rush to market and an incomplete process for international development, leading to a dissatisfying gaming experience for users.
Smartphone and tablet usage will have surpassed usage of PC’s by years end, and by 2015 mobile commerce is expected to grow to $119bn. Further, forecasts show that the number of mobile users in emerging markets, such as China and India, will spike in coming years as users become more and more savvy. An international mobile and game strategy is no longer an option.
A number of issues go into games internationalization and localization, such as locale support in the code, language translation, culturalization and legal issues, all of which are unique to each target market. Are these issues affecting your efforts and do you have a strategy in place to combat these problems?
Danica Brinton, Principal of LocLabs, is our special guest in this interactive online session. Danica has built and lead significant globalization initiatives and teams at leading mobile and social companies. LocLabs has been involved in iPhone localization for five years and handles international product and production efforts for a number of mobile and social app developers. Check out Danica’s article: Confessions of a g11n Veteran – Social and Mobile Apps Globalization
Danica and Adam Asnes, Founder & CEO of Lingoport, will answer pre-submitted questions as well as questions from the live audience about the process of developing an international mobile and games production department in this 45-minute session.
Webinar: “Taking Your Mobile Apps Global: Games and Mobile i18n and L10n”
Time and Date: This webinar was originally recorded on Thursday, December 1st, 2011
Recording: View webinar recording below
Presenters: Danica Brinton of LocLabs and Adam Asnes of Lingoport
Danica and Adam will field questions on a number of topics, including:
- What strategy has Danica and LocLabs used for aggressively growing international presence for its social gaming clients?
- How does an international production team operate?
- What is the key to success of some of the international blockbuster social or mobile games?
- Are there some fundamental differences in the approach to iOS vs. Android for globalization?
This presentation targets game developers, social and mobile developers, technical managers, software engineers, test engineering managers, QA managers, internationalization and localization managers, linguistic leads, project managers, and anyone wanting to learn more about games internationalization and localization.
About Danica Brinton
Danica Brinton has held leadership positions in international product management, strategy and globalization at Zynga, Yahoo!, Second Life, Ask.com, and Apple, Inc. Currently, Danica runs her own company, LocLabs. LocLabs specializes in international product management, international strategy, localizability/i18n, localization, localization testing, content management, and international feature development. Read Danica’s article: Confessions of a g11n Veteran – Social and Mobile Apps Globalization
About Adam Asnes
Adam Asnes founded Lingoport in 2001 after seeing firsthand that the niche for software globalization engineering products and services was underserved in the localization industry. As Lingoport’s President and CEO, he focuses on sales and marketing alliances while maintaining oversight of the company’s internationalization services engineering and Globalyzer product development. Adam is a frequent speaker and columnist on globalization technology as it affects businesses expanding their worldwide reach. For creative inspiration and fun, Adam enjoys cycling and Colorado’s Rocky Mountains.