Note: This article is scheduled to be featured in the August/September 2009 issue of MultiLingual Computing Magazine, in Adam Asnes’ Business Side column. It’s easy to get agreement that revenues beyond a company’s home country market are important. If you look at some of the great global US brands, you’ll find that global revenues are [...]

The world is yours, or at least that’s the promise e-commerce offers. Get your products, services or information online and you can gain customers anywhere. It can be challenging, though, to build an active worldwide customer base that buys and comes back for more. It’s a competitive world, and studies have shown over and over [...]

In March I attended and presented at the first Worldware Conference, which took place in Santa Clara, California in the heart of Silicon Valley. I became really excited about this conference as it proved to be the first to directly target business issues around software internationalization and globalization. Too often in other conferences, the focus [...]

There are some technology companies where thinking globally has been fundamental to their operations for years and years. I’m referring to companies like IBM, HP, Yahoo, Google and the like. These companies all made significant investments in their global infrastructure, sales teams, products, development and strategic planning. It didn’t happen by accident. And as these [...]

by Adam Asnes, President, Lingoport As appeared in Multilingual Magazine Chances are you’ve seen corrupted data, but perhaps didn’t think too much about it unless you’re a localization engineer. Most people see it first in their spam, coming with promises of Euro-Lottery millions or other nefarious offers. The corruption evidence is in the square boxes [...]

It’s extremely common for us to work with clients who have had a bumpy past with regards to internationalization. Sometimes you have to learn things the hard way, but that is always expensive. In the past I’ve written about ten tips for managing internationalization projects. Here’s a look at mistakes that I’ve commonly seen repeated [...]

When publicly traded companies lose a third to half of their market value within the space of a month, it’s a little naïve to think that it won’t have some kind of effect on our industry, yet in polling many owners of companies on the vendor side, there’s been only anecdotal evidence of lost business [...]

by Adam Asnes, President, Lingoport As appeared in Multilingual Magazine In pretty much all of our client engagement opportunities at Lingoport, we quickly arrive at a common discrepancy in how people within organizations view the decision process for internationalization and localization. On the one hand you have a VP or CEO saying, “We must have [...]

Written for MultiLingual Computing by Adam Asnes, President, Lingoport In our industry there’s a great deal of well deserved tactical focus on technologies and processes. But remember, new concepts and ideas that evoke emotion move people, numerical evidence of efficiencies and incremental savings are usually, less persuasive. Chances are if you are reading this magazine, [...]

Among our friends and clients at Lingoport, we regularly see ranges of confusion, to complete lack of awareness of what Unicode is. So for the less- or under-informed, perhaps this article will help. The advent of Unicode is a key underpinning for global software applications and websites so that they can support worldwide language scripts. [...]